Teichenné Liqueurs, 10 Ultra-Premium flavours
Teichenné liqueurs. Teichenné reveals new frosted bespoke bottles in conjunction with some of the world’s finest mixologists. Teichenné, the discerning bartender’s choice, has unveiled its elegant new look to launch the versatile liqueur into 2018. Available in 10 striking flavours; Peach, Green Apple, Vanilla, Chocolate, Butterscotch, Strawberry, Raspberry, Coconut, Blackberry and Melon, the sleek, frosted bottles have been designed in collaboration with some of the world’s top mixologists to stand out on the back of bars and ensure ease of use in busy venues.
“Teichenné liqueur reveals new frosted bespoke bottles in conjunction with some of the world’s finest mixologists.”
Marc Teichenné, CEO of Teichenné, says: “Teichenne is perfect for creating old classic cocktails as well as exciting new serves. We created this liqueur with premium tastes in mind, using the richest ingredients to help it bring to life some of the finest cocktails around the world. And this is why Teichenné really is the discerning bartender’s choice.
“These new bottles, we feel, now really reflect the quality and craftsmanship of the liquid inside the bottle“.
With a smaller base to take up less room on back bars and in speedrails, the bottles also have a longer neck which not only makes them prominent to the consumer, but also provides a better, larger space for gripping and pouring for bartenders.
Standing at 17% ABV, the liqueur is incredibly adaptable; not only does it act as a unique ingredient by adding unparalleled natural flavour, but it also provides an additional alcoholic element that never alters the colour of the cocktail due to the natural clarity of the liquid.
“Exclusively available in the on trade, the 9 flavours will provide bartenders in some of the world’s finest bars and restaurants with unlimited options for creating unique cocktails and popular wine serves.”
Jen Draper, Head of Marketing at Global Brands, Teichenné’s UK distributor, adds, “The fresh new look is designed to capture the attention of both bartenders and consumers alike. By working with the Teichenné family, we really understood the family’s story and therefore the heritage and provenance of the brand. From there, we were able to create a bottle that worked in the modern world, while making sure that it expressed its rich, craft history.”
Current market situation
Cocktail culture has taken the on trade spirits market by storm over the last few years; cocktails are forecast to account for 10% of all on trade spirit sales by 2020 . As a result, spirits are currently growing in value (+3%), while liqueurs are now worth £800m, growing +4% .
The Teichenné family’s history of distilling dates back to 19th Century Massat, on the French side of the Pyrenees. In search of fertile farming and the best low land fruit, they moved further down the mountain, settling in the Montpellier vineyards, where they began to source ingredients for distilling. And this provenance is something that echoes through the range today.
The range combines the finest Mediterranean fruits to deliver a truly unique flavour extraction with outstanding mixability, along with melted glacial water from the Pyrenees that descends 100 miles down the mountain range before being drawn for today’s unique portfolio.
Related press releases:
Teichenné Liqueurs in Bar Magazine
Teichenné Liqueurs in Spirits Business
Teichenné Liqueurs in Just Drinks
Teichenné Liqueurs in Alimarket (esp)
Teichenné Liqueurs in Trendrinks (esp)
Global Brands UK